German Content Writer (Freelance) (m/f/d)

FREELANCER | REMOTE

Thousands of exciting new projects in fascinating locations and innovative designs are realized worldwide. This is the dynamic environment in which we operate. TOPHOTELPROJECTS GmbH is the global market leader in analyzing international new hotel projects and hotel brands.

To support our German-language marketing activities, we are looking for an experienced freelance content writer with native-level German and a strong understanding of English.

This role goes beyond direct translation. You will localize English marketing content for German-speaking audiences and turn English briefs, concepts, or key messages into engaging German copy written from scratch. Your writing should feel natural, persuasive, and culturally relevant — never translated word for word.

Experience writing for the hospitality, hotel, travel, architecture, construction, or B2B industry would be a strong advantage.

Your Role:

Localizing English marketing content for German-speaking audiences while preserving its original message and purpose
Creating original German content from English briefs, ideas, and key messages
Writing clear and engaging copy for email campaigns and lead-nurturing emails
Creating content for landing pages and other marketing pages
Writing copy for organic and paid social media campaigns
Developing concise and persuasive German Google Ads copy
Adapting content to different formats, target groups, and stages of the customer journey
Maintaining a consistent tone of voice across all German-language communication
Proofreading and editing German marketing content for language, clarity, and accuracy
Working closely with our marketing team and meeting agreed deadlines

Your Profile:

Native German speaker with excellent writing, grammar, and proofreading skills
Very good understanding of written English
Proven professional experience in German copywriting, content writing, or content localization
Ability to understand ideas presented in English and write them naturally from scratch in German
Experience writing marketing and campaign content across different channels
Strong understanding of the difference between translation and effective localization
Ability to write both longer content and concise, conversion-focused advertising copy
Familiarity with B2B marketing and digital marketing principles
Experience in the hospitality or hotel industry is highly preferred
Independent, reliable, and able to deliver high-quality work within agreed timelines
Open to feedback and comfortable working collaboratively with an international team

What we offer:

Ongoing freelance collaboration based on project requirements
A variety of content formats and marketing campaigns
Flexible, remote working
Clear briefs and direct communication with our marketing team
The opportunity to work with an international company focused on the global hospitality industry
Potential for a long-term freelance partnership

To apply for this position, please fill out the form below. We look forward to reviewing your application!

Apply now!

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Helika Javaherian

Head of Marketing

[email protected]

German Content Writer (Freelance) (m/f/d)

FREELANCER | REMOTE

Apply now!

Helika Javaherian

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